Hope for Change in the Art & Design Industry
Have you ever found a pillow or bed set you adore and wondered who the artist was who created it? Artistic design may be one of the largest artistic influences you find in your own home. Hope Bainbridge sells her art and pattern designs for the production of products at large companies like Target, Anthropology and Crate and Barrel. Companies buy her patterns for their seasonal decor lines including pillowcases, rugs, shower curtains and more.
Success could be defined as partnering with a company who purchases her designs, yet her name is no longer carried with the art as it moves on to the corporate avenues of creation. The Bright Orange Poppy has a new definition for success which comes from the public perception of artistry, placing importance less on brand name and more on the beauty in the products themselves. With this, would come higher value for Hope’s brand among many others, allowing them to own her designs forever, with or without licensure.
There are quite a few hurdles in the art and design industry, and art theft is one of the long-standing issues the world has had for much of time. Many artists who have gained thousands of followers have seen their designs stolen and printed for resale across the internet. Big box stores don’t necessarily steal art but it is a shame that these artists don’t have the ability to receive their due recognition every time. You might be wondering, why would she sell them if it’s at such a loss?
With art creation comes the throes of finding the market population willing to invest in the products. With little cultural value on original art in a consumer society that benefits from art every day, this is a common avenue for artists who struggle to find direct consumer buyers.
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Hope has a goal to one day implement her designs within her own product lines without giving up the rights to her art. Of the feats to meeting this goal is licensing her art, gaining an audience and having the capital to meet the thresholds of entering the direct consumer market. There are many hoops to jump through in gaining licensure for unique designs as well and having licensure doesn’t guarantee anyone that an agent will work with you or a company will buy products without asking for outright ownership. Hope would love to see her brand on the shelves of small and large stores with recognition to her name for the growth opportunities that come with it. Her designs are already being sold to thousands of people across the US. Do you know if you have a Hope Bainbridge original in your home?
Hope began art as a child but felt it wasn’t something that came naturally to her. With a continuous desire to create and with the help of online tools like Photoshop, she was able to make simple pieces more elaborate. A few flowers on paper become a new fabric splashed with watercolor daisies. The simple becomes elegant, and refined; taking on brilliant colors and shapes. Her designs become center points of homes and businesses, capturing the personas of those dwelling within.
She has an eye for light and color. Hope’s work is engaging, bright and reflective of happy little moments worth holding on to. Themes vary in her portfolio but her inspirations dwell mostly in elements of nature. While living in Los Angeles, she felt consumed in the concrete jungle. Now located in the Sierra Nevada Mountains, she has endless muses just beyond her front door. New patterns and designs carry scenes of mountains and the many hues of mother nature.
Most companies in the US buy patterns from other countries. They skew them a bit and reuse them for years. With the lack of appreciation for original artists in American culture, it is harder for accomplished artisans to climb the ladder for success in the field. We use Hope’s art every day. If not Hope’s then another’s like her.
Some of Hope’s past work is under her artist name, Emma McCartney. Companies such as Crate and Barrel, Anthropology, Neiman Marcus, Z Gallerie are past carriers of Hope’s work, differing in the amount of recognition for her contributions. Hope is currently working with Target which gives her a bit more freedom than previous experiences. She is happy to have her name recognized on products for sale within stores. One caveat to the situation is that the company is allowed to make changes to the textiles or art pieces just like they would when buying from out of the country.
Within our own communities, we all know striving artists who could present their art to the world under a façade – as if it were a brand name product. Millions of consumers might find themselves shuffling through the isles of Target, tossing cute throw pillows in their cart all while thinking, “I don’t really need this but I can’t NOT get it.” Those same people come across Hope’s designs on Instagram without thinking twice about supporting her as the maker. With a shift in thinking – in culture – you can find value in handmade products with the same aesthetic appeal as anything in box stores; because in reality, each item is the result of hours of hard work where inspirations were met with the end of a paintbrush by an amazing designer like Hope.
Follow along with Hope’s journey and see new designs on her Instagram page! The best way you can help her keep ownership of her work is to reach out and purchase straight from her. Do you think you have a Hope Bainbridge original in your home already? Find something you love today and wonder no more.